BROAD AREA: Marketing, Entrepreneurship, Supply Chain Management

SPECIFIC AREA: Business Model Innovation, Pivot, Lean Startup, Entrepreneurial Marketing, Sustainable Business

Startup Mentor at @E-Cell, IIT Bombay, for the prestigious event, E-Summit. Nominated for 3 years in a row. 2023, 2024, 2025.

Received a letter of appreciation from HOI for guiding 7 engineering students’ team in Smart India Hackathon (SIH 2023) in developing their business model for their idea pitching. Out of these teams, 5 teams were finalists, and 1 team was the winner in SIH 2023.

M.Phil. (Management) batch topper for the year 2019-2021

Wadhwani Foundation NEN , Gold Certified Global Jury Member in Entrepreneurship, 2022.

Wadhwani Foundation NEN Certified Startup Mentor & Advisor, 2022.

Entrepreneurship Faculty Facilitator at Pradhan Mantri Yuva Yojana (A Govt. of India Initiative), 2017.

Elite & Topper Certificate in ‘Innovation, Business Models & Entrepreneurship’ from Indian Institute of Technology (IIT), Roorkee. (2018). All India Rank: 5

Elite & Topper Certificate in ‘Management of New Products & Services’ from the Indian Institute of Technology (IIT), Kanpur (2018). All India Rank: 5

Assistant Professor of Management Studies at Meghnad Saha Institute of Technology, Kolkata. Teaching expertise in subjects like marketing management, entrepreneurship, logistics & supply chain management, and general management.

Officer in Charge (OIC) of University Examination under Maulana Abul Kalam Azad University of Technology (MAKAUT) for Meghnad Saha Institute of Technology (College Code : 310)

Internal Expert of the National Innovation & Startup Policy (NISP) Formulation Committee at the institute level for the implementation of the Innovation & Startup Policy at Meghnad Saha Institute of Technology. (under MoE Innovation Council - Govt. of India )

Innovation Ambassador (Pre-Incubation & Incubation Management) of the Institution Innovation Council (IIC) at Meghnad Saha Institute of Technology. (under MoE Innovation Council - Govt. of India )

Startup Activity Coordinator of the Institution Innovation Council (IIC) at Meghnad Saha Institute of Technology. (under MoE Innovation Council - Govt. of India )

PhD in Management (pursuing)
Symbiosis Center for Research & Innovation (SCRI)
Symbiosis International (Deemed University), Pune.
Faculty of Management
Area of Research : Entrepreneurship & Strategy
Session : Dec, 2023 – Till date

PATENTS & COPYRIGHTS

“Direct Selling Business Model Innovation in Women Entrepreneurship”. Registration No. L-152325/2024, Dated: 07/08/2024, Diary No. 20433/2024-CO/L, Date of Application: 23/06/2024
Office of the Registrar of Copyrights, India.

“Rural Handicraft Business Models”. Registration No. L-152709/2024, Dated: 21/08/2024,
Diary No. 19774/2024-CO/L, Date of Application: 16/06/2024
Office of the Registrar of Copyrights, India.

“The Digital Dilemma: Is Online Banking a Boon or Bane?” Registration No. L-161788/2025, Dated:
28/02/2025, Diary No. 75667/2024-CO/L, Date of Application: 15/11/2024
Office of the Registrar of Copyrights, India.

PUBLICATIONS & CONFERENCES

Banerjee, A., Ghosh, D., Ray, N., Majumder, T., Roy, M., & Roy, N. C. (2024, March). Pivot in Early Stage Startups: Key Factors and It’s Impact. In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (pp. 1-9). IEEE. [SCOPUS]

Ghosh, D., Banerjee, A., & Ray, N. (2025). Resilient pivot strategy to continue business under pandemic and beyond. In Leveraging Human Capital in Entrepreneurial Strategies (pp. 217–240). doi:10.4018/979-8-3693-6006-4.ch008 [SCOPUS]

Ray, N., Banerjee, A., Ghosh, S., & Das, D. K. (2011, August). A study on Application of Information Technology on Tourism Development. 2011 International Conference on Management and Service Science. Presented at the 2011 International Conference on Management and Service Science (MASS 2011), Wuhan, China. doi:10.1109/icmss.2011.5998707 [SCOPUS]

Banerjee, A., & Ghosh, D. (2024). Influencer Marketing in India: A Study on the Current Trends, Strategies & Future Scope. Business Strategies in India: Emerging Issues and Prospects, pp: 51-79. ISBN: 978-81-972787-6-1. DOI: https://doi.org/10.5281/zenodo.14190486. Date of Publication: October 31, 2024

Ghosh, D., & Banerjee, A. (2024). Embracing Digital Transformation: Business Strategies of MSMEs in India’s Payment and Settlement Systems. Business Strategies in India: Emerging Issues and Prospects, pp: 95-112. ISBN: 978-81-972787-6-1. DOI: https://doi.org/10.5281/zenodo.14190486. Date of Publication: October 31, 2024

Paper presented at IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies – TQCEBT-24 organized by CHRIST (Deemed to be University), Pune Lavasa Campus in collaboration with IEEE Pune Section and IEEE-TEMS Pune Chapter from 22 March 2024. “Pivot in Early Stage Startups: Key Factors and its Impact”

Banerjee, A., Saha, T, R., Saha, M., Chatterjee, D. (2021). Women Entrepreneurship: A Study on Direct Selling Business Model. International Journal of Humanities, Law and Social Sciences. Kanpur Philosopher. Vol.VIII, Issue III, pp.162 – 170.

Banerjee, A. (2021). Business Model Innovation: A Study on Indian Startups during Covid19. International Conference on Humanities, Social Science & Business Management (ICHSSBM). 2021

Paper presented at 4th Doctoral Colloquium on Contemporary Issues in Management at Institute of Management Study (12th September, 2020). “A Study on the Pivots made by Indian Startups during Covid19”

Paper presented at 6th Management Doctoral Colloquium & VGSoM Research Scholars’ Day at Vinod Gupta School of Management, IIT Kharagpur (5th & 6th February, 2020).
“Influencer Marketing: A Study on Purchase Decision of Beauty Brands in India”

Banerjee, A., Ray, N., & Ghosh, S. (2011). Issues and challenges of tourism development in West Bengal, India. In International Conference on Management (ICM 2011) Proceeding. [cited 03 February 2012]. Available from: http://www. internationalconference. com. my/proceeding. htm.

Paper presented at 2nd All India Conference on Research in Business Studies: Modern Trends (2012). “Impact of Seasonal Sales in Retail Sector: A Case from Pantaloon India Pvt. Ltd. Kolkata”

Keynote Speaker for 'Career Talk Series on Entrepreneurship Development' on 12th April,2023 at the Department of Commerce of Bhawanipur Education Society College.

Speaker at the '2nd Global Entrepreneurship Educators Symposium,' jointly organized by the Indian Institute of Information Technology, Kottayam, and CGM Training & Consulting, on 23-24 August 2024.